Leadership Committee

SIG Chair


Dr Mark Griffin is the Founder and Chair of the IIBA Special Interest Group for Business Analytics. Mark is the CEO of Insight Research Services Associated (an IIBA Endorsed Education Provider and Business Partner of Microsoft), an Industry Fellow and Casual Lecturer in Business Analytics at the University of Queensland, and the Founder and Co-Chair of the Section for Business Analytics (Statistical Society of Australia). Mark has previously presented over 80 two-day and 40 five-day workshops in statistics and business analytics across his home country of Australia. Mark currently holds five university degrees in computer engineering, statistics, and mathematics; and is currently completing a Graduate Certificate in Professional Learning.

LinkedIn: https://www.linkedin.com/in/mark-griffin-bb715231/



Oludayo Awe is the Managing Partner of The OS Concepts Consulting Limited (based in Nigeria and with interests in Agriculture, IT, and Consulting) where his job roles include Business Process Development, Business Process Management, Business Process Improvement, and Re-engineering, Business Analysis and Project Management. He was the founding President of the International Institute of Business Analysis (IIBA) Nigeria Chapter and led the chapter for over 13 years.
Oludayo has over 15 years of experience in IT and software development, business process management, business analysis, and project and product management.
He holds the PMP, BRMP & CBAP, and he is currently studying for his MBA at the Graduate Business School (GSB) of the University of Cape Town (UCT). He teaches Project Management and Business Analysis, Business Relationship Management certification class, and other management courses, apart from consulting for organizations (public & private sectors) in Africa, the Middle East, and Europe (EMEA).
LinkedIn: https://www.linkedin.com/in/oludayoawe/



A Seasoned business analyst holding the highest certifications in business analysis, Certified Business Analysis Professional (CBAP®), first Agile Analysis Certification (IIBA®-AAC), Certificate in Cybersecurity Analysis (IIBA®- CCA)

United Digital Solutions, Business Analysis Consultant, with responsibility to architecture solutions for challenges in different sectors and different scale, with more than a decade of business analysis and business solutions development, with extensive experiences in various domains from the government to public, private sector, and financial services.

e-finance, Business Excellence & Controls Head, with responsibility to  developing and strengthening the management systems and processes of e-finance group to improve performance and value, while maintaining the required procedures and elements (information security – business - certifications) that needed to be applied on the business to meet the good stand status by regulators, audit and international bodies,  develop / enhance products, services, guides and enterprise standards.
Leading transformation projects locally and internationally and national initiatives in government digitalization, 
e-payment solutions, data science, Business data analytics and visualization, product development, Enterprise Architecting, business process excellence, start-ups and fintech coaching and mentorship.

Ex-President of Egypt Chapter for the International Institute of Business Analysis (IIBA) (2018- 2020), The International Institute of Business Analysis (IIBA) EMAE Deputy Regional Director for Middle East, Co-author of the IIBA Business Data Analytics Guide, World Agility Forum Jury member (2020, 2021), Business Agility Award 2022 Review Panel Member.

LinkedIn: https://www.linkedin.com/in/mzahranba/